ARTICLES ABOUT BUSINESS, WRITTEN FOR FEMALE FOUNDERS

CEO Secrets

Read my blog, CEO Secrets, for the latest tips and information to help you and your business succeed.

Five Financial Tips You Should Implement Straightaway
Economy, Finance Denyse Whillier Economy, Finance Denyse Whillier

Five Financial Tips You Should Implement Straightaway

Last week’s energy price cap announcement felt, for many, like the tipping point for financial anxiety as the grimmest predictions about energy costs were confirmed – and met with silence from government figures. But there are actions which are within your control. Here are five financial tips you can implement straightaway.

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Should You Cost Cut Your Way Through A Recession?
Economy, Marketing Denyse Whillier Economy, Marketing Denyse Whillier

Should You Cost Cut Your Way Through A Recession?

Wondering whether you should cost cut your way through a recession or invest in your business to grow tomorrow? Why is it that companies which master the delicate balance between cost-cutting to survive today’s crisis and investment to grow tomorrow typically do better after a downturn? Here’s what you need to know. 

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