BUILDING ESSENTIAL FOUNDATIONS FOR SIGNIFICANT GROWTH

Seasonal Strategic Reset

A comprehensive 6-week process that establishes the core foundations your business needs to thrive.

Most businesses plateau not because of capability limitations but because they lack the strategic foundations necessary for sustainable growth.

Without these foundations, even the most talented entrepreneurs find themselves working harder rather than making meaningful progress.

The Seasonal Strategic Reset is a comprehensive 6-week process that establishes the essential foundations your business needs to thrive. Through a combination of strategic guidance and done-for-you implementation, we create the clarity, systems, and positioning that enable significant, sustainable growth. 

Limited to 5 places each season to ensure personalised attention and transformative results. 

The Business Foundations Challenge

Research consistently shows that 78% of women-owned businesses never break through the £50,000 revenue ceiling. This isn't due to a lack of talent or dedication but rather a guidance gap that prevents the establishment of proper strategic foundations. 

Without these foundations in place, businesses typically experience: 

Scattered marketing efforts that consume resources without generating consistent results 

Brand positioning that fails to command respect despite your expertise and experience 

Unclear financial visibility that makes strategic decision-making nearly impossible 

Inconsistent sales processes that create revenue uncertainty and feast-or-famine cycles 

A disconnect between purpose and practical implementation that dilutes your impact 

The Seasonal Strategic Reset addresses these challenges by establishing the essential foundations that transform struggling businesses into thriving ones. 

A Strategic Transformation Process

The Seasonal Strategic Reset isn't just another business planning exercise. It's a comprehensive process that combines strategic clarity with practical implementation, creating immediate transformation while establishing the foundations for long-term success. 

Phase 1: Strategic Diagnostic (Pre-Work)  

 

Before our first session, I'll conduct a thorough audit of your business's current position, including: 

  • Comprehensive questionnaire covering all aspects of your business 

  • Review of existing brand assets and positioning 

  • Analysis of current marketing approaches and effectiveness 

  • Evaluation of financial management systems and cash flow 

  • Assessment of sales processes and pipeline management 

This diagnostic provides a clear picture of your current reality, identifying both strengths to leverage and gaps to address during our work together. 

 

Phase 2: Strategic Foundations (Weeks 1-2) 

 

Through two focused 2-hour sessions, we'll establish the essential strategic foundations: 

Purpose & Positioning Clarity: Define what you want to be known for and who you want to be known by, creating a distinctive market position that commands respect. 

Brand Strategy Development: Craft a sophisticated brand strategy that authentically reflects your values while creating meaningful market differentiation. 

Financial Foundation Establishment: Implement practical cash flow forecasting and financial management systems that provide the visibility needed for confident decision-making. 

Sales Pipeline Development: Create structured sales management processes that transform uncertainty into predictability. 

Between sessions, I'll develop the core strategic documents that will guide your business forward, including your brand positioning statement and strategic roadmap. 

 

Phase 3: Implementation Planning (Weeks 3-4) 

 

Our next two 2-hour sessions focus on translating strategy into practical action: 

Marketing Campaign Development: Create an emotionally resonant marketing campaign specifically designed to connect with your ideal customers. 

Message Layering Implementation: Develop sophisticated communication frameworks that create progressive understanding of your unique value. 

Systems Integration: Ensure all strategic elements work together cohesively rather than as isolated tactics. 

Practical Implementation Guidance: Develop clear, actionable plans for executing your strategy effectively. 

During this phase, I'll create your implementation guide, providing step-by-step instructions for executing your marketing campaign and maintaining strategic momentum. 

 

Phase 4: Launch & Review (Weeks 5-6) 

 

In our final work together, we'll: 

Campaign Refinement: Fine-tune your marketing approach based on initial feedback and results. 

System Optimization: Make any necessary adjustments to financial and sales management systems. 

Strategic Progress Review: Assess initial outcomes and refine approach as needed. 

Future Direction Planning: Create a clear roadmap for maintaining momentum after our engagement concludes. 

 

Follow-Up Support (One Month After Completion) 

 

One month after completing the reset, we'll conduct a 60-minute check-in to: 

  • Review implementation progress and results 

  • Address any challenges that have emerged 

  • Make strategic adjustments as needed 

  • Discuss potential next steps for continued growth 

Transformation in Action: Rachel’s Journey

When Rachel approached me, her handcrafted jewelry brand had been hovering around £45,000 in annual revenue for three years despite consistent effort and undeniable talent. Her marketing consisted of "a bit of everything"- social media, occasional markets, and sporadic email newsletters - but nothing seemed to create sustainable growth. 

"I was constantly busy but never making progress," Rachel explained. "I was working harder each year with the same results." 

Through the Seasonal Strategic Reset, we uncovered a crucial insight: Rachel's brand positioning failed to differentiate her work in a crowded market. Despite creating pieces with powerful personal meanings connected to life transitions, her marketing focused primarily on material quality and craftsmanship - the same as countless other jewelry brands. 

We developed a distinctive positioning around "Jewelry for Life's Transformations" and created a marketing campaign that shared the deeper stories behind her designs. The financial management systems we implemented revealed that her pricing structure didn't reflect the true value of her most meaningful work. 

"The transformation was remarkable," Rachel shared. "Within three months of implementing our strategy, my monthly revenue doubled. More importantly, I started attracting clients who deeply value the meaning behind my work, making the creative process more fulfilling." 

Six months after completing the reset, Rachel's business crossed the £100,000 revenue mark, and she hired her first team member to handle production of her signature collection while she focuses on custom commissions and creative direction. 

"Looking back, I realized I'd been trying to build a business without a proper foundation. The Seasonal Strategic Reset gave me both immediate results and the structures to support sustainable growth." 

Peek Behind the Scenes 

Discover how a seasonal strategic reset helped this female founder break through a revenue plateau of £45k and achieve £100k in six months.

Your Transformation Deliverables

Throughout this process, you'll receive done-for-you strategic foundations that save you countless hours while providing exceptional clarity: 

Strategic Positioning Document: Clear articulation of your distinctive market position, including what you want to be known for and who you want to be known by. 

Brand Strategy Guide: Comprehensive framework for your brand development, including positioning, messaging architecture, and visual direction. 

Marketing Strategy: Complete implementation guide for an emotionally resonant marketing strategy designed to connect with your ideal customers. 

Financial Management Framework: Customized cash flow forecasting and financial tracking systems that provide the visibility needed for confident decision-making. 

Sales Pipeline System: Structured approach to managing prospects and opportunities, transforming sales uncertainty into predictability. 

Strategic Roadmap: Clear direction for maintaining momentum and continuing growth after our engagement concludes. 

Choose Your Strategic Reset Path

The Seasonal Strategic Reset is available in two tiers to suit different business needs: 

Core Strategic Reset: £1,495  

 

Our core program includes everything described above: 

  • Comprehensive strategic diagnostic 

  • Four 2-hour strategic development sessions 

  • Complete set of strategic foundation documents 

  • Implementation guides and frameworks 

  • 60-minute follow-up session one month after completion 

 

Premium Strategic Reset: £3,495 

 

For businesses needing more comprehensive transformation, the Premium tier includes: 

  • Everything in the Core Strategic Reset 

  • In-depth business audit with enhanced analysis 

  • Expanded implementation support with weekly check-ins throughout the process 

  • Additional customised strategy documents tailored to your specific business needs 

  • Extended follow-up support (three monthly sessions rather than one) 

  • Priority access to Monthly Strategic Direction if desired following programme completion 

 Questions You Might Have

 

  • Unlike traditional business coaching that often focuses on mindset or tactical fixes, the Seasonal Strategic Reset creates comprehensive strategic foundations through a structured development process. Rather than ongoing sessions that may or may not create tangible progress, this intensive process delivers concrete strategic assets and implementation frameworks in just six weeks. 

  • The Seasonal Strategic Reset is specifically designed for ambitious women entrepreneurs who: 

    • Have established businesses that have reached a plateau despite quality offerings 

    • Recognize the need for strategic foundations rather than just tactical fixes 

    • Value CEO-level strategic guidance drawn from actual leadership experience 

    • Want to build businesses of true significance that reflect their capabilities 

    • Are ready to invest in transformation rather than continuing cycles of trial and error 

    This intensive process is not suitable for businesses in the idea stage or those seeking generic business coaching. 

  • While specific outcomes vary based on your business and implementation, clients typically experience: 

    • Increased revenue (most see 30-50% growth within 6 months) 

    • Greater clarity and confidence in business direction 

    • More effective marketing that attracts ideal clients 

    • Improved financial visibility and decision-making 

    • Stronger brand positioning that commands respect 

    • Enhanced systems that support sustainable growth 

  • The programme includes four 2-hour sessions spread over six weeks, plus implementation time between sessions. Most clients spend 3-5 hours per week on implementation during the programme. The strategic foundations we create save significant time in the months and years following completion by eliminating scattered approaches and creating clear direction. 

  • Many clients find that the strategic foundations created during the reset provide direction for 6-12 months of implementation. After completing the reset, you can continue independently or transition to Monthly Strategic Direction for ongoing implementation support and strategic refinement. 

What Clients Say

  • "The Seasonal Strategic Reset was exactly what my business needed. After years of trying different approaches without seeing real growth, Denyse helped me establish foundations that transformed everything. Six months later, my revenue has doubled and I'm working fewer hours with more impact."

    ~ Rachel, Jewelry Designer

  • "I was skeptical about investing in strategic development, having been disappointed by coaching programs before. The difference with Denyse's approach is that it creates tangible assets and systems, not just ideas or motivation. The positioning work alone transformed how clients see my business, allowing me to raise my prices by 40% while attracting more ideal clients."

    ~ Sarah, SEO & PR Consultancy

  • "As someone who tends to overthink decisions, the structured process of the Seasonal Strategic Reset was exactly what I needed. Instead of endless options, Denyse guided me to clarity through a proven framework. One year later, my business has grown from a solo operation to a team of three with revenue that's more than tripled."

    ~ Emma, HR Specialist

Ready For Your Strategic Reset?

The Seasonal Strategic Reset is available each quarter with limited places to ensure personalized attention. Applications for the Spring Reset are now open, with the program beginning on [DATE]. 

Core Strategic Reset: £1,495 | Premium Strategic Reset: £3,495 

Payment plans available: 3 monthly installments 

The Seasonal Strategic Reset is part of Purpose-Led Business Leadership™, a comprehensive approach to helping women build businesses of genuine significance. If you're looking for focused guidance on a specific challenge rather than comprehensive foundations, you might consider a Strategic Clarity Session. For ongoing implementation support following your reset, explore Monthly Strategic Direction.