HAVE YOU THOUGHT LATELY:
"I know my business isn't working as it should, but I have no idea what the key problem is and how to fix it."
If so, it’s time for a new approach.
Hi, I’m Denyse Whillier, an expert in female entrepreneurship and I’m here to help you…
Figure out exactly what to improve in your business - and in what order - using your strengths, passions and values.
A former Chief Executive turned business coach/ consultant, with over 25 years of business experience under my favourite (B Corp certified) Sézane belt, this starts with pinpointing the areas of your business which need the most urgent help. Then setting about methodically fixing them.
Follow your passion, achieve your goals, and build a purpose-led brand your customers love.
We start out with a dream of launching and growing a successful and profitable business that’s aligned with our purpose and values. But too often the future we’ve envisioned for ourselves is far from the reality.
The truth is taking a business from kitchen table startup to a well-loved brand requires lots of late nights, guesswork and experimentation. And then just when we think we’ve got it figured out, something happens to throw us off track.
Finding focus and clarity has always been hard, but it’s 10x harder in the rapidly changing and uncertain times we’ve been living through.
The right advice, guidance and support can change everything…
That’s where I come in.
When I discovered 78% of self-employed women hit an income wall of £50k per year (and never rise above that amount), I set about using the experience and knowledge I’d gained as a CEO to change this.
I took my big business learnings and applied them to women-led small businesses. My approach - predictable, profitable, practical and purpose-led - means you can say goodbye to the guesswork and endless cycle of DIY’ing your business that leaves too many female founders feeling exhausted, overworked, and underpaid. And wondering why their business isn’t working.
No matter how big or small your business, we’ll pinpoint the areas which need fixing. Then I’ll help you put in place a roadmap to take your business from where it is now to one that’s aligned with your strengths, values and purpose. (And where you can afford to treat yourself to something from the latest Sézane drop).
Here are the different ways we can work together.
My Services
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There's a huge amount of advice out there available for free and this can be confusing. Sometimes you need an answer to a burning question to help you work through something which is happening in your company.
You'll come away with the clarity and confidence to tackle your business dilemma, together with some clear action points for the way forward.
My fees are £150 (for 60 mins). This is flexible so if you need more or less time, the fee is adjusted accordingly.
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Personalised advice, tailored to you and your business, to help you navigate the ups and downs of running your business in the most effective way possible.
Think of me as a strategic advisor, sounding board and accountability partner, all rolled into one.
My fees start at £375/month (depending on the size and complexity of your business). Typically these are covered by an immediate increase in sales and profits.
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Focused, intensive work on your business, free from distractions.
Following a clear structure, we'll take a thorough look at your business from an external and internal perspective.
If you'd like clarity, direction and a plan to move your business to the next level, combined with a renewed excitement for the future, it’s time for a Strategy Day.
Fees start from £1,500.
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A review of your business and an actionable list of recommendations which identify the areas that need immediate attention and how to go about tackling them.
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Any of the services above can be combined or I can create something bespoke to you and your business.
PROJECT PEAK
A London based creative turned interior designer
MY APPROACH TO STRATEGIC PLANNING
How will a strategy first approach benefit your business?
Unclear about your next steps? Working long hours and not seeing the results? Overwhelmed juggling all aspects of running your business alone?
Starting, sustaining and scaling a business means making a set of clear choices and doubling down on what’s most important; hard to do when you've got a never-ending to-do list and countless responsibilities vying for your attention.
That’s where strategic planning comes in.
A strategy first approach will help you to decide where to focus your attention by answering these four questions:
Where are you now?
Where are you going?
How will you bridge the gap?
What are the important milestones along the way?
The end result? Steady, sustainable growth and a purposeful, profitable brand that’s aligned with your values and feels good. And once you’re profitable, a regular pay rise so that you can treat yourself to something from the latest Sézane drop!
Book a free call and let’s have a no-obligation chat.
CEO Secrets, a business advice blog for female founders
Be inspired by stories of women-led businesses and get practical advice and insights from Denyse on all aspects of running a business - from strategic planning, leadership and team building to sales, marketing and branding.
![Business Coaching: The Definitive Guide [2023 Edition] ](https://images.squarespace-cdn.com/content/v1/63b57b7fc164516d50bdcfe7/1681484677151-ZRBJFPAOFLR7AWOV1I7R/Denyse+Whillier+-+Strategic+Business+Coach+-+Former+CEO+%28C%29.jpg)
Over recent weeks, I’ve been thinking long and hard about how I can bring you both inspirational and practical support in 2023. I’m very excited to introduce my new Substack newsletter for purpose-led female founders, a private space to gather with other like-minded women in business away from social media.