Turn your vision into significant, sustainable growth - without compromising your values
CEO-level strategic guidance for women building businesses that redefine success on their own terms
You started your business to create something significant that reflects your deepest values.
Yet despite your expertise and commitment, the path to sustainable growth feels increasingly elusive. In quiet moments, you question your direction and strategy.
Despite your remarkable capabilities, the way forward remains unclear - and you know your business holds potential for extraordinary impact if only you could illuminate the right path.
You're not alone in this journey. While women are launching enterprises at unprecedented rates, reshaping industries with fresh perspectives, 88% encounter an invisible ceiling at £100,000 in revenue. This threshold reflects not a limitation of vision or capability, but a systemic gap in strategic support.
The research confirms what many experience in isolation. Female founders typically launch with half the capital of their male counterparts, receive 40% fewer business referrals despite equivalent qualifications, and navigate a landscape where sophisticated strategic guidance remains persistently elusive. These aren't individual challenges - they're collective patterns waiting to be transformed.
Hi, I'm Denyse, a former CEO helping ambitious women transform their expertise into businesses of genuine significance
I understand the particular tension of building something meaningful -that persistent struggle between your expansive vision and daily demands that fragment your focus. Drawing from my 25+ years guiding complex organisations through transformative growth, I help women establish the strategic foundations that make sustainable success not just possible, but inevitable. Together, we craft clear pathways that honour both your commercial aspirations and your non-negotiable values..
Purpose-Led Business Leadership represents a fundamental reimagining of how women build substantial enterprises. While conventional approaches often fragment the journey - addressing tactics without strategy, mindset without structure, and growth without purpose - this methodology intentionally integrates three essential dimensions. Personal transformation, strategic business development, and purpose/ values alignment.
This integration creates businesses that achieve commercial excellence while making meaningful contributions to larger systemic change. It's an approach designed specifically for women who refuse to compromise either their authentic vision or their commitment to building something of lasting significance.
Through Purpose-Led Business Leadership, my clients have:
A home décor founder who increased revenue by 50% year-on-year while deepening her commitment to sustainable sourcing
A literacy education specialist who built cash flow positive operations within three months after years of financial unpredictability
A professional services provider who scaled from £30k to £240k monthly revenue while maintaining her vision of team wellbeing
Built genuine confidence through strategic clarity and tangible achievement, not abstract assurances
Let's build the significant business you envisioned from the start. Through strategic foundations and proven frameworks, you'll create sustainable success that reflects your fullest potential.
Ready to transform your vision into reality?
Here’s what makes my approach different.
Peek Behind the Scenes
Discover how strategic guidance helped this home décor brand transform from £300k/year to significant growth - not by compromising their values, but by strategically amplifying their greatest market advantage.
This isn't about surface-level business advice. It's sophisticated, CEO-level strategic guidance tailored specifically for women who refuse to diminish their vision or compromise their values.
Without these essential foundations, even the most talented entrepreneurs remain caught in cycles of reaction rather than creation—investing endless energy in scattered efforts while watching their meaningful aspirations remain just beyond reach.
With them, you'll build something truly significant—a business that generates sustainable success while creating ripples of positive impact that extend beyond your immediate operations.
Find Your Path: Every founder's journey is unique. Where are you in yours?
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Under £100K
Where vision meets strategic clarity. This critical foundation-building stage transforms entrepreneurial energy into sustainable direction, establishing the essential systems every significant business requires.
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£100k to £250k
The breakthrough threshold where businesses evolve beyond the founder. This stage demands suitable systems, brand elevation, and the first crucial steps toward team leadership and delegation.
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£250k to £1M
The transformational journey to the elite 2% of women-owned enterprises. Strategic scaling requires visionary leadership, operational excellence, and market positioning that commands genuine authority.
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£1 Million Plus
Where successful businesses become influential enterprises with lasting impact. This stage focuses on legacy-building, category leadership, and creating structures that amplify your vision beyond direct involvement.
CEO Secrets
Insights and success stories for women redefining business success on their own terms
Discover how purpose-driven female founders are navigating growth thresholds while building enterprises of lasting significance. Access sophisticated guidance drawn from real leadership experience on everything from strategic foundations to sustainable scaling frameworks designed specifically for women committed to meaningful achievement.
![Business Coaching: The Definitive Guide [2023 Edition] ](https://images.squarespace-cdn.com/content/v1/63b57b7fc164516d50bdcfe7/1681484677151-ZRBJFPAOFLR7AWOV1I7R/Denyse+Whillier+-+Strategic+Business+Coach+-+Former+CEO+%28C%29.jpg)
Over recent weeks, I’ve been thinking long and hard about how I can bring you both inspirational and practical support in 2023. I’m very excited to introduce my new Substack newsletter for purpose-led female founders, a private space to gather with other like-minded women in business away from social media.