STRATEGIC BUSINESS COACHING FOR WOMEN BUILDING TRUSTED BRANDS
Building Sustainable, Values-Led Businesses
From CEO to strategic advisor: helping women build unforgettable, captivating brands
I'm Denyse Whillier, former CEO turned business coach and strategic advisor to women building trusted, independent brands.
Drawing from the 25+ years of executive leadership experience tucked under my favourite Sézane belt, I help ambitious founders align business growth with their values. Whether you're starting out or scaling significantly, I provide the strategic guidance to build a sustainable, thriving business that stands out.
The path to building a sustainable business comes with unique challenges. While women are launching businesses at unprecedented rates, 78% struggle to exceed £50,000 in turnover, and the average woman-owned business generates less than half the revenue of male-led ventures. Together, we're changing this landscape.
Find Your Path:
Every founder's journey is unique. Where are you in yours?
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Starting Out
Building strong foundations for your brand
You have a clear vision for your business and want to ensure you're building on strong foundations. Get the strategic guidance and support to launch with confidence. Perfect for you if:
- You're planning to leave your corporate role
- You're in the early stages of building your brand
- You want to start with clear direction and purpose
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Ready to Break Through
Moving beyond £50k with confidence
You've proven your business model works, but scaling past £50k feels challenging. Get the strategic support to break through while staying true to your values. Perfect for you if:
- Your turnover is around £50k
- You're ready for sustainable growth
- You want to scale without compromising your values
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Building For Growth
Scaling sustainably towards £250k+
Your brand is gaining recognition, and you're ready to scale significantly. Get the strategic guidance to build sustainable systems while strengthening your brand reputation. Perfect for you if:
- You're ready to step fully into leadership
- You want to build a strong team that shares your values
- You're focused on sustainable, long-term growth
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Optimising for Impact
Strengthening your brand's legacy
At £1M+, you've proven your model works. Now it's time to optimize your success and strengthen your brand's reputation. Get the strategic support to deepen your impact. Perfect for you if:
- You're ready to optimize what's already working
- You want to build an enduring brand
- You're focused on long-term business sustainability
A Peek Behind the Scenes
See how strategic guidance helped this independent home décor brand transform their growth trajectory while staying true to their values.
"Working with Denyse transformed not just our business, but how I approach brand building. Her experience as a CEO, combined with her deep understanding of sustainable growth, helped us navigate complex challenges and strengthen our market position while staying true to our values."
Strategic Support for Values-Led Growth
Working together, I help ambitious founders:
Build Strong Foundations: Align your vision and values with clear strategic direction, ensuring authentic growth.
Create Sustainable Growth: Scale your business while staying true to your purpose, helping you break through barriers with confidence.
Strengthen Brand Reputation: Develop a trusted, captivating brand that resonates with your ideal clients.
Build Business Resilience: Create robust systems and strategies that support long-term success while maintaining balance as you grow.
Strategic support that grows with you
From focused strategy sessions to comprehensive brand development, get the guidance you need to build a sustainable, values-led business.
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Gain clarity and momentum in a focused session designed to tackle your most pressing challenge. Perfect for when you need strategic insight and clear action steps to move forward.
Description:
Focused problem-solving session
Specific challenge resolution
Clear action steps
Follow-up email summary
Implementation checklist
7-day email support
Suitable for: All businesses
Investment: £395
Learn more about Strategy Sessions →
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Ongoing strategic support to help you build and scale with purpose. Get the guidance, accountability, and expertise you need to create sustainable growth.
Description:
Monthly 120-minute strategic sessions
Unlimited email support
Monthly progress review
Implementation guidance
Resource access
Priority support
Suitable for: All businesses
Investment: From £497/month, depending on the size and complexity of your business). Typically this is covered by an immediate increase in sales and profits.
Discover Monthly Coaching →
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Intensive, transformative sessions to make significant progress on your business goals. Available both online and in-person at your location, these focused days help you break through barriers and create clear action plans for growth.
Virtual Strategy Day Deep strategic work from the comfort of your space. Perfect for brand development, growth planning, or solving complex business challenges.
On-Site Strategy Day Intensive in-person support at your location. Ideal for team alignment, leadership development, and creating transformative change in your business.
Description:
Full-day intensive
Comprehensive strategy development
Implementation planning
30-day support
Follow-up call
Resource pack
Suitable for: All businesses
Investment:
Virtual: £1,997
In-person: £2,497
Discover Virtual Strategy Days →
Learn about On-Site Strategy Days →
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Create an unforgettable brand that attracts your ideal clients naturally. Develop the strong foundation that makes all your marketing more effective.
Description:
Brand positioning
Purpose alignment
Value proposition
Messaging framework
Brand story
Brand guidelines
Implementation roadmap
60-day support
Suitable for: All businesses
Investment: £2,997
Discover Brand Strategy Development →
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A comprehensive review to identify growth opportunities and eliminate bottlenecks. Get clear insights and a strategic roadmap for your next phase of growth.
Description:
Comprehensive business review
SWOT analysis
Growth opportunities identification
Strategic recommendations
90-day action plan
Implementation guidance call
Suitable for: All businesses (excluding startups)
Investment: £1,497
Learn about Business Audits →
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Any of the services above can be combined or I can create something bespoke to you and your business.
Investment: On request
See specialised services →
Read We Are Mimosa
A weekly magazine celebrating the untold stories of women building unforgettable brands
Every week, discover inspiring stories of ambitious women transforming their vision into thriving, sustainable businesses. Through in-depth founder profiles and strategic insights, learn how they're building strong brand reputations while staying true to their values.
Be inspired by founders who've successfully broken through barriers
Learn proven strategies for sustainable growth
Gain insights you won't find in traditional business media
See what's possible when women lead with their values
READY FOR YOUR NEXT STEP?
Book a consultation to discuss your vision, or explore more founder stories first.
Stories, strategies, and wisdom for purpose-led female founders
Be inspired by stories of women-led businesses and get practical advice and insights from Denyse on all aspects of growing your business - from business planning to leadership and everything in between.
![Business Coaching: The Definitive Guide [2023 Edition] ](https://images.squarespace-cdn.com/content/v1/63b57b7fc164516d50bdcfe7/1681484677151-ZRBJFPAOFLR7AWOV1I7R/Denyse+Whillier+-+Strategic+Business+Coach+-+Former+CEO+%28C%29.jpg)
WHAT’S NEXT FOR US?
Over recent weeks, I’ve been thinking long and hard about how I can bring you both inspirational and practical support in 2023. I’m very excited to introduce my new Substack newsletter for purpose-led female founders, a private space to gather with other like-minded women in business away from social media.