Allegations of sexual assault and rape against Harvey Weinstein have made headlines around the world, and the story has brought the issue of sexual harassment of women at work to the fore.
The disgraced Hollywood producer was fired from his own company after a number of women who worked with Weinstein accused him of sexual harassment and assault. Further allegations of rape have emerged in recent days.
As so many businesses make 20 to 40% of their sales in the final quarter of the year, I’m really impressing upon my clients the importance of running an efficient – and effective – sales process.
We invest a lot of time, effort and resources into our marketing and promotion plans. So it makes no sense to have a sales process that works as efficiently as a leaky bucket. Yet too many business owners lose valuable prospects who, with a better sales process, might have turned into customers.
This weekend, I read a fascinating interview in which the Chief Executive of the Lloyds Banking Group, António Horta-Osório, revealed details of a personal crisis which forced him to enter the Priory clinic following a period of prolonged insomnia that caused extreme exhaustion.
Horta-Osório admitted that the job nearly “broke” him as the precarious finances of Lloyds (bailed out by the British government after the 2008 crash) drove him into a zombified state.
In Friday’s article, I shared five ways you can boost sales after a summer slump. But if your cash reserves are low right now, there’s more you’ll need to do if you’re to prevent a cash crunch after Christmas.
Many businesses make 20 to 40% of their sales in the final quarter of the year. If that’s the case, why might you experience a cash crunch after Christmas? Because unless you’re in the retail, hospitality and entertainment industries, customers often put other purchases on hold in the run up to Christmas and don’t start buying again until January. For many businesses, especially those in the B2B sector, this means there can be a three to four week period in December and January when there’s not a lot of money coming in.
Did your business see a major sales slow-down during the summer months? If so, you’re not alone. With customers on holiday in July and August, the ‘summer sales slump’ is a reality for many businesses.
This means the pressure to make up sales in the fourth quarter of the year is especially high. In fact the fourth quarter of the year is the busiest time of year for many businesses, with the National Retail Federation reporting that many small and medium-sized retail businesses do between 20 and 40% of their annual sales in the last two months of the year.
September 22nd marked the official start of Autumn; the natural world is definitely changing with crisper air, the tinting of the trees and ripening of autumn fruits. The new Autumn sales campaigns have enticed me to splurge on new workwear.
For some businesses, the slow pace of summer meant low sales in July and August; and even a summer slump. This means making higher sales in the fourth quarter of the year to offset the losses. In fact, for many businesses, the fourth quarter of the year is the most important time of year. The National Retail Federation reports many small and medium-sized retail businesses do between 20 and 40% of their annual sales in the last two months of the year.