BEWARE THE LAW OF UNINTENDED CONSEQUENCES

How To Avoid Being Hostage To Unforeseen Circumstances

I can think of no better example to illustrate the Law Of Unintended Consequences than the UK’s recent general election. When Theresa May triggered this election, her intention was to win a landslide majority in order to give herself a clear mandate for the hard Brexit she favoured. And to extend the term of her leadership to 2022, well beyond the deadline for the conclusion of highly complex Brexit negotiations.

BEWARE THE LAW OF UNINTENDED CONSEQUENCES

In light of the outcome, some have described May’s decision to call an election a gamble. Normally when you take a gamble, you consider the full range of possible outcomes. As far as I can determine, there’s no evidence to suggest May contemplated an outcome other than a landslide majority.

THE ORIGINS OF MY BRAND STORY

Why I Want To Do Good, Make Money AND Change The World

Do Good. Make Money. Change the World. These words, and the ethos behind them, stem from my belief that business can be a powerful force for positive social good [and still be a business].

Denyse Whillier

Where did it start?

In 1984, I watched Michael Buerk’s report from Ethiopia, on what he labelled a “biblical famine”. The images of Mohammed Amin, together with Buerk’s powerful words, produced one of the most famous television reports of the late 20th Century.

The images from the report shocked me profoundly. I was at university at the time, and wrote regularly to a friend who was teaching for VSO in a small village four hours’ outside Nairobi, Kenya.  Despite our regular discussions about her job, the conditions, aid and international development, nothing had prepared me for the visuals Buerk’s report provided.

REFLECTION ON THE LONDON BRIDGE ATTACK

Saturday, 3rd June was a beautiful summer’s day. Having worked in Southwark for 10 years and traveled through London Bridge and Borough every day, I know the bars and restaurants would have been the perfect setting for a balmy evening in the capital.

And yet just over 2 months after the Westminster attack and less than 2 weeks after the Manchester bombing, we find ourselves here again. The heinous actions of a few extremists shattering the lives of ordinary people enjoying their day, and causing damage from which some will never recover.

Yet amongst this awfulness, the stoic decency and determination of the British people and our leaders was on full display.

  • The humbling bravery of the off duty police officer, who rugby tackled one of the assailants.
  • The rapid and heroic response of our emergency services who acted with lightning precision to make that part of the capital safe.
  • The Brits who fought back, launching glasses and chairs at their attackers, to slow down their path.
  • The man who held shut the door for as long as he could so that 20 people could run to safety.
  • The man caught on camera with his pint of beer running for safety. Only a Brit would do such a thing!
  • The Brit who returned to the bar where he’d experienced such horror to pay his bill and leave a tip.
  • The Londoners who offered up rooms for those who couldn’t get home.
  • The taxi drivers who gave free lifts home.
  • The Mayor of London, Sadiq Khan.

Civilisation and decency are not going to be driven out of Britain by a handful of wicked people.

Yes, as Theresa May said: “enough is enough.” We do need to do more. We need to properly fund and support our intelligence services, Police, emergency services, NHS and public services so that they have the resources they need to do the job they do so well – of keeping us safe. Of rooting out intolerance, whatever form it comes in. And of building cohesive communities.

No, there isn’t a ‘magic money tree.’ But neither can we expect the level of services needed to keep us safe on current levels of taxation. Over the coming days, I’m hoping we’ll see a far more honest and mature discussion of these issues than has hitherto been the case.

N.B. This post first appeared on my own Facebook profile on 4th June.

BUSINESS REVIEW – MAY 2017

A Sneak Peak Behind The Scenes Of My Business

“A change is as good as a rest,” goes the old saying. In last month’s business review, I wrote about how I feel like I have so much more time and space since ditching life in the capital for the Sussex South coast. The reality is I don’t actually have any more time now than I did in London. But I feel like I do. More times for walks on the beach. More time to catch up with friends. More time to pursue hobbies like singing in a choir and learning Italian. And more time for working on an operational plan for my own business strategy.

Business Review

When I’m working with clients,  there’s nothing I enjoy more than delving into their business strategy. But with a busy business consulting practice, I don’t always have the time I’d like to devote to the implementation of my own business strategy. Making progress on my own re-brand is my highest Q2 priority, and I’ve had great fun working with my graphic designer on this. 

DO YOU WANT TO 10X YOUR WEBSITE TRAFFIC?

An Invitation To Join Me In The 10X Challenge

This week, I’ve been taking a Marketing Certification course with CoSchedule, whose software I use to manage my content marketing strategy. Following a discussion around marketing goals, I decided to set a BHAG (big hairy audacious goal). To 10X my website traffic by the end of the year. Would you like to join me in this challenge and 10X your website traffic too?

DO YOU WANT TO 10X YOUR WEBSITE TRAFFIC?

Big, hairy audacious goals worth achieving are typically difficult to attain. But if I want to catapult my business to the next level, I’m going to have to put my shoulder to the wheel, and give every ounce of effort I can to achieving this goal.

PLEASE TAKE MY 2017 READER SURVEY

Help Me To Create Content That Serves You

I want to ensure my website does the very best possible job of answering your needs and interests. This means I need to know more about you. To do that, I’ve created my first ever reader survey.

Would you please take a couple of minutes to fill out this short survey?

PLEASE TAKE MY 2017 READER SURVEY

By doing so, you will also be helping yourself. Why? Because you will be helping me to create content that is more relevant to your needs. I’ll be using your feedback to construct my content calendar for the rest of the year.

9 HIRING ESSENTIALS FOR A HIGH CALIBRE TEAM

How To Improve Your Hiring Process & Recruit The Best Candidate For The Job

As the founder of a small business, the prospect of recruiting your first employees is both thrilling and anxiety-inducing. Your small business is your baby and your livelihood so you can’t afford to make hiring mistakes that affect your success and productivity. These 9 hiring essentials will increase your chances of recruiting outstanding talent exponentially.

9 Hiring Essentials

As a former CEO, senior manager and founder of my own business, I’ve been hiring staff for over 25 years. I’ve learnt that for every great candidate, there are significantly more average candidates and at least an equal number of responses from poor candidates. I’ve made my fair share of mistakes. But I’ve learnt that if I follow these hiring essentials and ‘hire slow’, my recruitment decisions are infinitely better.

CAN I AFFORD TO HIRE A NEW EMPLOYEE?

How To Know When You Can Afford To Hire a New Member Of Staff

One of the questions I am frequently asked is ‘how do I know whether or not I can afford to hire a new employee?’ In the early days of running a business, taking on a new employee can feel like a really big step, especially when cash flow is tight.

Can I Afford To Hire A New Employee

But being short-staffed does more than just increase the workload and stress for you and your team. It can limit your business growth potential as you are forced to turn away business opportunities because you physically cannot take on more work. It can also eat into your profits if you and your  too-busy employees make costly mistakes, cut corners to keep up with their workloads and skimp on customer service.

HOW NOT TO FIRE AN EMPLOYEE

The Comey Dismissal, A Masterclass In What Not To Do

Whatever our political views, I hope we can all agree that the sacking of FBI Director, James Comey, was egregious. This extraordinary incident was a masterclass in how not to fire an employee.

How Not To Fire An Employee

James Comey first learned he had been fired when television screens in the background began flashing the news of his fate while he was addressing staff in the Los Angeles field office. At the same time, Donald Trump’s former bodyguard, Keith Schiller, who now serves as the president’s director of Oval Office operations, delivered by hand a letter to the FBI headquarters in Washington. Not to Mr Comey directly.

WHY I SUPPORT WOMEN FOR WOMEN INTERNATIONAL

And How You Can Join In Too

From rural villages to the national parliament where women hold two-thirds of the seats, women, like my namesake Denise are leading the rebuilding of Rwanda. The challenge of creating a lasting peace following the devastating 1994 Genocide depends greatly on the actions of women who made up the majority of survivors. It’s the story of women like Denise that inspired me to support Women For Women International.

Why I Support Women For Women International

Before she became a participant on the Women for Women International – Rwanda programme, Denise’s life was blighted by conflict. She and her family lived in poverty. But thanks to the WFWI programme, she has hope for the future and a belief that she too will empower other women to follow in her footsteps.