We’re two months away from Christmas, the busiest time of year for most business owners. Not just because Q4 is when many of us make a significant proportion of our sales. But it’s also when we’re planning our own festive celebrations. So why am I writing an article about rest and recovery at such a busy time of the year?
The answer is simple. At such a hectic time of year, we’re more likely to feel emotionally exhausted and be at risk of burnout if we don’t schedule time for regular rest and recovery into our days and weeks.
This year, I’ve been working with two very different start-ups. The first is headed by a highly experienced and respected forty something former freelancer. The second is run by two highly talented young guys in their twenties with a passion for their craft.
My clients couldn’t be more different. But what they do share in common is they’ve both landed their first ‘big client.’ And not only have they landed that first ‘big client,’ they’ve also landed others! In a space of weeks, they’ve gone from ‘questioning whether it will ever happen’ to wondering how they’re going to deliver the sharp increase in work and if they should take in staff to work on these contracts, which are valued between £25,000 and £100,000.
This year, Halloween retail spending is projected to hit $9.1 billion. That’s 179 million people celebrating, and an average spend of $86.13. These 15 Halloween marketing ideas will help you to create a surge in sales.
The latest research shows the 31 October tradition has also found a place in the hearts of UK families, seemingly eclipsing the traditional British Bonfire Night held five days later. In fact, Halloween is the UK’s second-biggest party night after New Year’s Eve.
A business owner I know is struggling to operate a profitable business. She offers a vast array of products, some of which are clearly more popular than others. She regularly discounts products in the mistaken belief that this will bring in more customers and boost sales. But this doesn’t drive up sales, revenues and profits.
I’m itching to talk to her about what I call the Product Profitability Quadrant™ as I’m sure this will help her to create a far more profitable business.
Allegations of sexual assault and rape against Harvey Weinstein have made headlines around the world, and the story has brought the issue of sexual harassment of women at work to the fore.
The disgraced Hollywood producer was fired from his own company after a number of women who worked with Weinstein accused him of sexual harassment and assault. Further allegations of rape have emerged in recent days.
As so many businesses make 20 to 40% of their sales in the final quarter of the year, I’m really impressing upon my clients the importance of running an efficient – and effective – sales process.
We invest a lot of time, effort and resources into our marketing and promotion plans. So it makes no sense to have a sales process that works as efficiently as a leaky bucket. Yet too many business owners lose valuable prospects who, with a better sales process, might have turned into customers.