HOW TO: MARKET YOUR BUSINESS LIKE NEPTUNE HOME

Neptune Home's Marketing Strategy Seen Through The 4 Ps

In Monday’s article, I explored how the hugely successfully British  lifestyle brand, Neptune Home, went from selling hammocks to becoming a global interiors retailer. In this second article in the series, I’d like to explore Neptune’s marketing strategy, seen through the lens of the 4 P’s of marketing.

HOW TO: MARKET YOUR BUSINESS LIKE NEPTUNE HOME

If you’re not familiar with the 4 Ps of marketing, they were developed by the marketer and academic E. Jerome McCarthy, to provide a framework for marketing decision-making. The 4 Ps is one of the most enduring and widely accepted frameworks in marketing, and refers to Product, Price, Place and Promotion.

SO YOU WANT TO SCALE YOUR BUSINESS?

Last month I started a consultancy project for the female founder of a medium sized business with a workforce of 80 employees. She started her company 10 years ago from the kitchen table, and has built it from the ground up. This year she’s aiming to double turnover.

So You Want To Scale Your Business? | If you want to scale your business, but you’re not sure how to actually get started, then this post is for you! Click through to check out my tips.

As a CEO, I doubled the turnover of that business within 12 months so I know how blisteringly hard it is to scale your business. What I hadn’t appreciated, until I did the market research for my business consultancy, was just how few businesses actually scale. Here in the UK, there are 5.5 million businesses, yet in 2015 the number of scale up businesses was 31,440. That’s just 0.6% of UK businesses!

This got me wondering, why do so few businesses scale?

7 WAYS TO FUTURE PROOF YOUR BUSINESS IN 2018

Be Ready For Another Challenging Year Ahead

However naturally positive we are, we will probably all agree that 2018 is going to be at least as challenging as 2017, possibly more so. Difficult economic times, volatile world events, a lack of talent and fast-changing technology make it a high priority to future proof our business.

Why I'm Launching A Weekly Facebook Live Show

I know this only too well from experience. The financial crash of 2007-8 may seem like eons ago now. But I still remember how difficult it was getting financial investment for the company I was CEO of. The straitened financial circumstances that resulted by the crash meant I had to rapidly re-appraise our 5-year strategic plan and re-think our plans for expansion.

HOW TO CREATE AN ELEVATED BRAND LIKE MINT VELVET

The Three Key Elements Of An Elevated Brand

Last weekend I spent the day in Chichester, ostensibly to start my Christmas shopping; but truth be told looking for cosy but indulgent lounge wear. I spent a happy half an hour checking out one of my favourite brands, Mint Velvet, whose winter marketing campaign I love.

HOW TO CREATE AN ELEVATED BRAND LIKE MINT VELVET

As I rifled through the cashmere jumpers and lace backed camis, this got me wondering why I was prepared to pay premium prices for items I could easily get in other shops for less. The answer was brand. Mint Velvet has created a brand that speaks to me and my aspirations. Here’s why.

IS IT TOO LATE FOR A SUCCESSFUL CHRISTMAS MARKETING CAMPAIGN?

Christmas Marketing Ideas For Those In Need Of Festive Cheer!

Last week I was asked if it’s too late to plan a Christmas marketing campaign. I replied that November is certainly late to start planning. But it’s not too late. This is why.

1200 x 800px Blog Images From August 2017 Onwards (5)

According to Google Trends, shoppers started searching for ‘Christmas gift ideas’ back in August! Ideally by the beginning of November, you should be well-advanced with your holiday promotion plans – whether or not you’re excited about hearing Christmas music in the department stores or seeing the latest John Lewis advert.

HOW TO KNOW WHICH MARKETING CHANNELS WILL WORK FOR YOUR BUSINESS?

3 Ways To Help You To Decide The Best Marketing Channels

A couple of years ago Will, the owner of a trades business asked me to help him put together a marketing strategy that was right for his business. Despite being fully booked for the next 4 months, he didn’t have a lot of spare cash and his promotional budget was small. Nor did he have the time to spend on marketing.

HOW TO KNOW WHICH MARKETING CHANNELS WILL WORK FOR YOUR BUSINESS?

His challenge was to increase the visibility of his company and win more business as cost effectively as possible – whilst working at full pelt to deliver orders on time.