HOW TO BUILD A BUSINESS LIKE LIZ EARLE

Build Slow To Build Strong

I have long admired Liz Earle MBE, so when the opportunity to hear her speak at the FoundHER Festival, I leapt at the opportunity. Liz co-founded one of my favourite skincare brands, Liz Earle Beauty, which she later sold to Avon for an undisclosed sum. In 2015, the Walgreens Boots Alliance acquired the brand for £140 million.

Business Consultant Denyse Whillier explains how, from humble beginnings, Liz Earle built a powerhouse brand.

Liz Earle is a powerhouse. A respected and award-winning authority in the world of beauty, nutrition and well-being for over thirty years, Liz is the bestselling author of more than 30 books. A researcher, writer and television broadcaster, made her name on ITV’s This Morning, and the BBC. Her latest ventures include a quarterly magazine, Liz Earle Wellbeing, and an award-winning range of Fairtrade gold and silver botanical jewellery, Liz Earle Fair and Fine.

HOW TO BUILD A BRAND LIKE TOMS

A Groundbreaking Model For Social Entrepreneurship

One of the tasks on my ‘To Do’ list this month is completing a questionnaire for a brand design brief in readiness for a meeting with an agency later in the month. They’ve asked me to list my three favourite brands, and I didn’t have to think hard! On that list is TOMS. I love their ‘One for One’ business model, their story and the elegant simplicity of their branding.

TOMS SHOES – A BUSINESS THAT MATTERS

The Origins Of TOMS

Back in 2006, serial entrepreneur, Blake Mycoskie took a trip to Argentina with the primary aim of immersing himself in the culture. Learning the tango, playing polo, and drinking the national wine, Malbec. He wore the alpargata, a soft, casual, canvas shoe worn by almost everyone in the country. This got him wondering whether the alpargata could have market appeal in the United States. But as the focus of his trip was on having fun, not work, he shelved the idea; albeit not for long.

HOW TO BUILD A BRAND LIKE THE WHITE COMPANY

7 Takeaways From Lunch With Founder, Chrissie Rucker MBE

September is when my favourite magazine, Red, hosts its annual ‘This Is A Smart Women’ week. And this means I get the opportunity to meet the founders of some of our most iconic British brands, and put my questions to them about how they went from kitchen table to global business. On Wednesday, I put my glad rags on and went to One Belgravia for lunch with Chrissie Rucker, founder of The White Company.

7 Business Lessons From The White Company

Here in the UK, The White Company represents simple, affordable luxury, and is synonymous with fluffy white towels and Egyptian cotton. But its genius resides in the idea that peace and tranquility in our noisy world can be found in the simple pleasure of a Seychelles scented candle, with its notes of fresh bergamot, bright orange and tropical coconut – and the crispness of a freshly laundered, high thread Egyptian cotton sheet. The White Company is without doubt one of my favourite brands!

10 MOTIVATIONAL QUOTES BY ICONIC ATHLETES

To celebrate Rio 2016 and the inspirational example set by our teams, here are some powerful words from leading athletes.

10 Motivational Quotes By Iconic Athletes

  1. “I’ve always considered myself the best and the top. I never considered that I was out of it.” Serena Williams, tennis player
  2. “Every time I go out and race it’s a goal to go out and run faster than I’ve done before.” Paula Radcliffe, long-distance runner
  3. “I’m proud of the way I’ve dealt with setbacks. It’s hard when you feel down and you think, ‘Why is the world doing this to me?’ But you have to pick yourself up again. That’s what makes you a better athlete.” Jessica Ennis Hill, athlete
  4. “Don’t put a limit on anything. The more you dream, the further you get.” Michael Phelps, swimmer
  5. “We’re all just playing our own game. I don’t see it as a rivalry. We’re just trying to play our best.” Michelle Wie, golfer
  6. “Failure I can live with. It’s not trying I can’t handle.” Sanya Richards Ross, athlete
  7. “Champions keep playing until they get it right.” Billie Jean King, tennis player
  8. “Courage, sacrifice, determination, commitment, toughness, heart, talent, guts. That’s what little girls are made of; the heck with sugar and spice.” Bethany Hamilton, surfer
  9. “The pressures. God, the pressures – when I think of them now. As I say, it was a journey and a half. But the only way is to fight your way out and keep going until the dream comes true.” Dame Kelly Holmes, athlete
  10. “Hard days are the best. Because that’s when champions are made.” Gabby Douglas, gymnast

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About Denyse Whillier

I’m a business growth specialist with special interests in social entrepreneurship and helping businesses prepare for Brexit. A former CEO, I took a leap of faith when I left my 25 year corporate career to set up my London based business coaching and consultancy practice. Because of my practical experience in the trenches, hard work, warm, no fluff, down to earth approach, I’ve built a global reputation, and am delighted to have a client list in the UK, US, Canada and Australia.

To find out more about the different ways of working with me, click HERE. If you’re familiar with my work and would like to discuss how I can help you grow your business, book a Skype coffee chat using this link. There’s no hard sell. Just solid advice and a straightforward, honest assessment of whether 1:1 business coaching or business consultancy would be a good fit for your business, the results you can expect and how to get started.

I offer a small number of FREE 15 minute power sessions each week where you can get my help. Click HERE to book. I also host a FREE private Facebook group, Business Champions where I’d love to connect with you.

The Law of Association

The Law Of Association

There’s a popular quote by Jim Rohn, one of my favourite business philosophers, that says: “You are the average of the five people you spend the most time with.”  What he’s talking about is “The Law of Association” which says that our results always rise to the level of our influences. I come back to this quote on a regular basis because I believe that how successful we are in life is in very large part down to the people we spend time with.

HOW TO BUILD A BRAND LIKE PANDORA

From Copenhagen Jewellery Store To Global Brand

PANDORA is my current ‘brand crush.’ Hand made, personalised, sparkly jewelry. What’s not to love? But PANDORA is also a phenomenally successful global brand – and it’s the business lessons you can draw from studying the company are what fascinate me – far more than its beautiful, individually crafted charms.

6 Business Lessons From PANDORA

The impetus for this week’s article, Business Lessons From Pandora, comes from a talk I went to in September, hosted by Red magazine as part of their #ThisIsASmartWoman week. Hosted at the gorgeous PANDORA townhouse in Central London, the final talk was an opportunity to ask sales and marketing executives, Kate Walsh and Jane O’Keefe, what makes an iconic global brand.