As the founder of a small business, the prospect of recruiting your first employees is both thrilling and anxiety-inducing. Your small business is your baby and your livelihood so you can’t afford to make hiring mistakes that affect your success and productivity. These 9 hiring essentials will increase your chances of recruiting outstanding talent exponentially.
As a former CEO, senior manager and founder of my own business, I’ve been hiring staff for over 25 years. I’ve learnt that for every great candidate, there are significantly more average candidates and at least an equal number of responses from poor candidates. I’ve made my fair share of mistakes. But I’ve learnt that if I follow these hiring essentials and ‘hire slow’, my recruitment decisions are infinitely better.
Whatever our political views, I hope we can all agree that the sacking of FBI Director, James Comey, was egregious. This extraordinary incident was a masterclass in how not to fire an employee.
James Comey first learned he had been fired when television screens in the background began flashing the news of his fate while he was addressing staff in the Los Angeles field office. At the same time, Donald Trump’s former bodyguard, Keith Schiller, who now serves as the president’s director of Oval Office operations, delivered by hand a letter to the FBI headquarters in Washington. Not to Mr Comey directly.
How has The White Company turned its brand into one that customers love, trust, and respect? This was the question I asked myself as I was buying a number of their products over the weekend. The secret is brand admiration when “brand admirers” become loyal customers and brand advocates.
If you think about the qualities that are foundational to every successful relationship, there are three: trust, love and respect.
Over the past few months, I’ve been watching the Heads Together campaign with great interest as the Duke and Duchess of Cambridge and Prince Harry aim to end the stigma surrounding mental health. Partly because I used to work in the mental health field myself. And partly because there are so many marketing communications lessons to learn from the inspirational Heads Together campaign.
In this article, I explore how you can run a marketing campaign like William, Kate and Harry, by using the DRIP model.
Launched in April 2016, the Heads Together team used the platform of the 2017 Virgin Money London Marathon Charity of the Year as a catalyst to change the conversation about mental health. When the Royal trio get together, they are an almighty media magnet. However there’s still a huge stigma around mental health so the Royals’ mental health message could have blown up in their faces. But it struck a chord with the British public who remember two sombre young boys walking in their mother’s funeral procession.
Is it me or is the prevailing ‘hustle economy’ bleeding us dry? it’s all too easy to think, “If I just work harder, I’ll be successful.” But if we’re not careful, in our fast-paced culture, we can easily lose sight of what’s important to us and omit to give ourselves the time and space to pursue our priorities on our terms. Paradoxically this can mean our business doesn’t spring forward.
In my March Business Review, I took you behind the scenes of my business and talked about my move to the Sussex coast. Stepping off the London property market was a big decision as it’s hard to get back on again. And I thought London was ‘where it’s at.’ For years, I’d been telling myself that I had to live in London in order to be successful. But slowly I came to realise that this perception was in fact just a myth. Don’t get me wrong, I love London. But it’s a tough, relentless place to live, work and build a business. If anywhere epitomises hustle, after New York, it’s got to be London.
You’ve got a cold, so you ask someone to pass you the Kleenex. You want to vacuum your carpets so you get the Hoover out. If you want to search for something online, you Google it. Why do we use the brand name rather than the product description? Because their brand strategies have been so effective that we use the actual brand name, not just the name of the product they sell.
In response to the recession, brand loyalty has been steadily declining, with shoppers saying that they won’t necessarily return to ‘big name brands’ once the economy is stronger. They have developed what’s called a ‘recession mindset.’ Nowadays, shoppers will often bypass the idea of brand loyalty if the product is available at a lower price somewhere else.