This year, I’ve been working with two very different start-ups. The first is headed by a highly experienced and respected forty something former freelancer. The second is run by two highly talented young guys in their twenties with a passion for their craft.
My clients couldn’t be more different. But what they do share in common is they’ve both landed their first ‘big client.’ And not only have they landed that first ‘big client,’ they’ve also landed others! In a space of weeks, they’ve gone from ‘questioning whether it will ever happen’ to wondering how they’re going to deliver the sharp increase in work and if they should take in staff to work on these contracts, which are valued between £25,000 and £100,000.
This year, Halloween retail spending is projected to hit $9.1 billion. That’s 179 million people celebrating, and an average spend of $86.13. These 15 Halloween marketing ideas will help you to create a surge in sales.
The latest research shows the 31 October tradition has also found a place in the hearts of UK families, seemingly eclipsing the traditional British Bonfire Night held five days later. In fact, Halloween is the UK’s second-biggest party night after New Year’s Eve.
A business owner I know is struggling to operate a profitable business. She offers a vast array of products, some of which are clearly more popular than others. She regularly discounts products in the mistaken belief that this will bring in more customers and boost sales. But this doesn’t drive up sales, revenues and profits.
I’m itching to talk to her about what I call the Product Profitability Quadrant™ as I’m sure this will help her to create a far more profitable business.
As so many businesses make 20 to 40% of their sales in the final quarter of the year, I’m really impressing upon my clients the importance of running an efficient – and effective – sales process.
We invest a lot of time, effort and resources into our marketing and promotion plans. So it makes no sense to have a sales process that works as efficiently as a leaky bucket. Yet too many business owners lose valuable prospects who, with a better sales process, might have turned into customers.
In Friday’s article, I shared five ways you can boost sales after a summer slump. But if your cash reserves are low right now, there’s more you’ll need to do if you’re to prevent a cash crunch after Christmas.
Many businesses make 20 to 40% of their sales in the final quarter of the year. If that’s the case, why might you experience a cash crunch after Christmas? Because unless you’re in the retail, hospitality and entertainment industries, customers often put other purchases on hold in the run up to Christmas and don’t start buying again until January. For many businesses, especially those in the B2B sector, this means there can be a three to four week period in December and January when there’s not a lot of money coming in.
Did your business see a major sales slow-down during the summer months? If so, you’re not alone. With customers on holiday in July and August, the ‘summer sales slump’ is a reality for many businesses.
This means the pressure to make up sales in the fourth quarter of the year is especially high. In fact the fourth quarter of the year is the busiest time of year for many businesses, with the National Retail Federation reporting that many small and medium-sized retail businesses do between 20 and 40% of their annual sales in the last two months of the year.