This year, Halloween retail spending is projected to hit $9.1 billion. That’s 179 million people celebrating, and an average spend of $86.13. These 15 Halloween marketing ideas will help you to create a surge in sales.
The latest research shows the 31 October tradition has also found a place in the hearts of UK families, seemingly eclipsing the traditional British Bonfire Night held five days later. In fact, Halloween is the UK’s second-biggest party night after New Year’s Eve.
Did your business see a major sales slow-down during the summer months? If so, you’re not alone. With customers on holiday in July and August, the ‘summer sales slump’ is a reality for many businesses.
This means the pressure to make up sales in the fourth quarter of the year is especially high. In fact the fourth quarter of the year is the busiest time of year for many businesses, with the National Retail Federation reporting that many small and medium-sized retail businesses do between 20 and 40% of their annual sales in the last two months of the year.
Over the past few months, I’ve been watching the Heads Together campaign with great interest as the Duke and Duchess of Cambridge and Prince Harry aim to end the stigma surrounding mental health. Partly because I used to work in the mental health field myself. And partly because there are so many marketing communications lessons to learn from the inspirational Heads Together campaign.
In this article, I explore how you can run a marketing campaign like William, Kate and Harry, by using the DRIP model.
Launched in April 2016, the Heads Together team used the platform of the 2017 Virgin Money London Marathon Charity of the Year as a catalyst to change the conversation about mental health. When the Royal trio get together, they are an almighty media magnet. However there’s still a huge stigma around mental health so the Royals’ mental health message could have blown up in their faces. But it struck a chord with the British public who remember two sombre young boys walking in their mother’s funeral procession.