HOW TO BUILD BRAND ADMIRATION LIKE THE WHITE COMPANY

What Makes Customers Love Your Brand?

How has The White Company turned its brand into one that customers love, trust, and respect? This was the question I asked myself as I was buying a number of their products over the weekend. The secret is brand admiration when “brand admirers” become loyal customers and brand advocates.

A Case Study In How The White Company Builds Brand Admiration

If you think about the qualities that are foundational to every successful relationship, there are three: trust, love and respect.

5 BRAND STRATEGIES TO SET YOU APART FROM THE CROWD

Actionable Brand Strategies You Can Implement Straightaway

You’ve got a cold, so you ask someone to pass you the Kleenex. You want to vacuum your carpets so you get the Hoover out. If you want to search for something online, you Google it. Why do we use the brand name rather than the product description? Because their brand strategies have been so effective that we use the actual brand name, not just the name of the product they sell.

Woman Smiling In Cafe for blog post: 5 Brand Strategies To Set You Apart From The Crowd

In response to the recession, brand loyalty has been steadily declining, with shoppers saying that they won’t necessarily return to ‘big name brands’ once the economy is stronger. They have developed what’s called a ‘recession mindset.’ Nowadays, shoppers will often bypass the idea of brand loyalty if the product is available at a lower price somewhere else.