“Brilliant”, “awesome”, “phenomenal,” “the greatest of all time” are just some of the breathless descriptions used to describe the tennis genius that is Roger Federer.
When Federer left Wimbledon last year with a serious knee injury and took six months out for rehabilitation, few people thought he would win another Grand Slam title, let alone a further two (so far) in 2017. Let the record state that I’ve always believed Federer will win 20 Grand Slam titles – although I didn’t think it would take quite so long.
I have long admired Liz Earle MBE, so when the opportunity to hear her speak at the FoundHER Festival, I leapt at the opportunity. Liz co-founded one of my favourite skincare brands, Liz Earle Beauty, which she later sold to Avon for an undisclosed sum. In 2015, the Walgreens Boots Alliance acquired the brand for £140 million.
Liz Earle is a powerhouse. A respected and award-winning authority in the world of beauty, nutrition and well-being for over thirty years, Liz is the bestselling author of more than 30 books. A researcher, writer and television broadcaster, made her name on ITV’s This Morning, and the BBC. Her latest ventures include a quarterly magazine, Liz Earle Wellbeing, and an award-winning range of Fairtrade gold and silver botanical jewellery, Liz Earle Fair and Fine.
The decision to get premises can seem daunting. Without fixed premises, you may feel that your business doesn’t seem as professional as your competitors. Or that customers are less likely to buy if they can’t see your merchandise in person first. Perhaps you’ve got to the point where working from home no longer suits you.
But premises also require a large front payment in the form of a deposit and rent. And monthly rent, rates and utility bills become ongoing overheads for which the business is liable from the outset.
I can think of no better example to illustrate the Law Of Unintended Consequences than the UK’s recent general election. When Theresa May triggered this election, her intention was to win a landslide majority in order to give herself a clear mandate for the hard Brexit she favoured. And to extend the term of her leadership to 2022, well beyond the deadline for the conclusion of highly complex Brexit negotiations.
In light of the outcome, some have described May’s decision to call an election a gamble. Normally when you take a gamble, you consider the full range of possible outcomes. As far as I can determine, there’s no evidence to suggest May contemplated an outcome other than a landslide majority.
As the founder of a small business, the prospect of recruiting your first employees is both thrilling and anxiety-inducing. Your small business is your baby and your livelihood so you can’t afford to make hiring mistakes that affect your success and productivity. These 9 hiring essentials will increase your chances of recruiting outstanding talent exponentially.
As a former CEO, senior manager and founder of my own business, I’ve been hiring staff for over 25 years. I’ve learnt that for every great candidate, there are significantly more average candidates and at least an equal number of responses from poor candidates. I’ve made my fair share of mistakes. But I’ve learnt that if I follow these hiring essentials and ‘hire slow’, my recruitment decisions are infinitely better.
Whatever our political views, I hope we can all agree that the sacking of FBI Director, James Comey, was egregious. This extraordinary incident was a masterclass in how not to fire an employee.
James Comey first learned he had been fired when television screens in the background began flashing the news of his fate while he was addressing staff in the Los Angeles field office. At the same time, Donald Trump’s former bodyguard, Keith Schiller, who now serves as the president’s director of Oval Office operations, delivered by hand a letter to the FBI headquarters in Washington. Not to Mr Comey directly.
How has The White Company turned its brand into one that customers love, trust, and respect? This was the question I asked myself as I was buying a number of their products over the weekend. The secret is brand admiration when “brand admirers” become loyal customers and brand advocates.
If you think about the qualities that are foundational to every successful relationship, there are three: trust, love and respect.
Over the past few months, I’ve been watching the Heads Together campaign with great interest as the Duke and Duchess of Cambridge and Prince Harry aim to end the stigma surrounding mental health. Partly because I used to work in the mental health field myself. And partly because there are so many marketing communications lessons to learn from the inspirational Heads Together campaign.
In this article, I explore how you can run a marketing campaign like William, Kate and Harry, by using the DRIP model.
Launched in April 2016, the Heads Together team used the platform of the 2017 Virgin Money London Marathon Charity of the Year as a catalyst to change the conversation about mental health. When the Royal trio get together, they are an almighty media magnet. However there’s still a huge stigma around mental health so the Royals’ mental health message could have blown up in their faces. But it struck a chord with the British public who remember two sombre young boys walking in their mother’s funeral procession.
Is it me or is the prevailing ‘hustle economy’ bleeding us dry? it’s all too easy to think, “If I just work harder, I’ll be successful.” But if we’re not careful, in our fast-paced culture, we can easily lose sight of what’s important to us and omit to give ourselves the time and space to pursue our priorities on our terms. Paradoxically this can mean our business doesn’t spring forward.
In my March Business Review, I took you behind the scenes of my business and talked about my move to the Sussex coast. Stepping off the London property market was a big decision as it’s hard to get back on again. And I thought London was ‘where it’s at.’ For years, I’d been telling myself that I had to live in London in order to be successful. But slowly I came to realise that this perception was in fact just a myth. Don’t get me wrong, I love London. But it’s a tough, relentless place to live, work and build a business. If anywhere epitomises hustle, after New York, it’s got to be London.
You’ve got a cold, so you ask someone to pass you the Kleenex. You want to vacuum your carpets so you get the Hoover out. If you want to search for something online, you Google it. Why do we use the brand name rather than the product description? Because their brand strategies have been so effective that we use the actual brand name, not just the name of the product they sell.
In response to the recession, brand loyalty has been steadily declining, with shoppers saying that they won’t necessarily return to ‘big name brands’ once the economy is stronger. They have developed what’s called a ‘recession mindset.’ Nowadays, shoppers will often bypass the idea of brand loyalty if the product is available at a lower price somewhere else.