4 TIPS FOR MANAGING CASH FLOW IN A SEASONAL BUSINESS

Several of my clients bring in very little by way of sales between Christmas and New Year, making December and January tight from a cash flow perspective. While other clients make a high proportion of their sales over the festive season, and summer is their quiet period. If you run a seasonal business, there are a number of strategies you can deploy to maintain a positive cash flow.

4 TIPS FOR MANAGING CASH FLOW IN A SEASONAL BUSINESS

If you read my article last week, Business Lessons From It’s A Wonderful Life, you’ll know there’s one thing that all businesses will benefit from — maintaining a cash flow forecast. A cash flow forecast will help you keep track of the inflow and outflow of cash so you can predict with confidence how much money you’ll have on week-by-week for the next few months.

FINANCIAL FORECASTING, A VITAL PART OF BUSINESS PLANNING

This is always a busy time of year for me. As well as completing my own annual business review and preparing my financial forecasts for 2018, I’ve been helping my clients with their 2018 financial forecasts so that they can continue to grow their businesses.

FINANCIAL FORECASTING, A VITAL PART OF BUSINESS PLANNING

Financial forecasting is a vital part of business planning. A financial forecast is simply a financial plan or budget for your business. It is an estimate of two essential future financial outcomes for a business – your projected income and your expenses.

CASH FLOW LESSONS FROM THE FILM, IT’S A WONDERFUL LIFE

A Story About The Importance Of Cold, Hard Cash

Every December, I like to find a big cinema screening of It’s a Wonderful Life. A Christmas classic, not only is the film a story about appreciating what you have and never giving up. It also offers a lesson in the importance of cold, hard cash, and the importance of keeping a cash flow forecast.

CASH FLOW LESSONS FROM THE FILM, IT'S A WONDERFUL LIFE

Played by Jimmy Stewart, one of my favourite actors, George Bailey, the owner of the Bailey Building & Loan is devastated to learn his Uncle Billy has lost an $8,000 cash deposit on his way to the bank. This was the entire cash position of the bank. And because of one careless moment, the Building & Loan is about to not only close its doors, but bankrupt almost everybody in town.

HOW TO CREATE AN ELEVATED BRAND LIKE MINT VELVET

The Three Key Elements Of An Elevated Brand

Last weekend I spent the day in Chichester, ostensibly to start my Christmas shopping; but truth be told looking for cosy but indulgent lounge wear. I spent a happy half an hour checking out one of my favourite brands, Mint Velvet, whose winter marketing campaign I love.

HOW TO CREATE AN ELEVATED BRAND LIKE MINT VELVET

As I rifled through the cashmere jumpers and lace backed camis, this got me wondering why I was prepared to pay premium prices for items I could easily get in other shops for less. The answer was brand. Mint Velvet has created a brand that speaks to me and my aspirations. Here’s why.

THE JOHN LEWIS ADVERT, A MASTERCLASS IN CHRISTMAS BRAND POSITIONING

“Imagine being in charge of the John Lewis Christmas advert? The whole nation’s Christmas spirit rests on your shoulders,” wrote one Twitter user earlier this month. This comment sums up how the launch of the John Lewis Christmas advert has become an eagerly anticipated event in the British calendar, and is widely regarded as a masterclass in Christmas brand positioning.

This year’s annual campaign didn’t disappoint as evidenced by the overwhelmingly positive social media reaction to the touching story of Joe and Moz. The owner of his very own trending hashtag , #MoztheMonster is the star of this year’s campaign, along with the obligatory cute child and the now-traditional classic song covered by a modern artist, this year featuring Elbow’s rendition of The Beatles’ Golden Slumbers.

A CIVILISED SATURDAY MARKETING CAMPAIGN – THE ANTIDOTE TO BLACK FRIDAY MADNESS?

Civilised Saturday Ideas To Support Your Seasonal Marketing Campaign

In this second article in a series focusing on running Christmas campaigns, I explore whether “Civilised Saturday” could be the perfect antidote to Black Friday madness and an opportunity to entice customers to your brand.

HOW TO KNOW WHICH MARKETING CHANNELS WILL WORK FOR YOUR BUSINESS?

Here in the UK, independent bookshops are gearing up for a third year of events to mark Civilised Saturday, which has been billed as the antidote to the madness of deep discounting day Black Friday.