In my last article, I explained how I left a successful corporate career as a CEO and mustered up the courage to become self-employed. My original business dream was to open a yoga studio, and scale from there.
But I struggled to find suitable premises and realised my ‘yoga studio dream’ wasn’t viable without third party investment. I considered a range of other business ideas before settling on business consulting and coaching. I tested and validated my initial ideas, took a life changing trip to India which reminded me of my brand values, and opened my business consulting and coaching practice for business in January 2014.
I’m back from the beach, and raring to getting writing my blog again! Over the summer, I read scores of stories about (mainly female) entrepreneurs who’ve started their business from the kitchen table, and overcome the challenges we all face, to set up successful businesses on their terms.
I read these stories because in October, I’m launching a podcast show, in which I’ll be interviewing business friends. But I also wanted to uncover new stories of how budding entrepreneurs have turned their pipe dream into a thriving start-up and going concern. My hope is that by sharing these stories, this will inspire you during those moments of doubt when we wonder ‘will it happen?’ and help you believe in your ability to ‘make it happen.’
When I first started my business, I promised myself I’d take a month long sabbatical every August. Whilst I’m not heading to Bali this year, I am clocking off and clocking out until September. At least from my blog.
This year has been pretty amazing so far and I want to thank you from the bottom of my heart for supporting my writing. Another of my wishes when I started my business was to have time to write about business and leadership. I’m very lucky to have a business that allows me to do just this. And I’m lucky to be able to choose the work I take on, the incredibly talented people I work with and the direction I want to take my business.
Can I share something that I haven’t discussed publicly before? I am seriously concerned about the number of people who would have you believe that email marketing is the holy grail of business success. It’s not. And it’s time to stop the email marketing madness!
You can’t log online nowadays without being nearly assaulted with ad after ad of “coaches” and “consultants” telling you how to get your first 1,000 email subscribers. Now it’s so easy to get online and sell stuff, everyone is online and selling stuff. Create a ‘compelling lead magnet.’ Spend a few quid on Facebook ads, despite their low conversion rate, and you’re on your way to online success.
Just because something is a trend doesn’t mean it’s effective or you should do it.
Oh my! How time flies. I’ve just emailed my business coaching clients a set of questions to help them reflect on their Q2 results, and plan for Q3 and Q4. It doesn’t seem that long ago since I was emailing them about their Q1 results.
How was your Q2? Did it bring you the business results you were hoping for?
Here are a few of my June highlights and insights.
Six years to this day, I left my job after 8 years as a CEO and 25 years in senior managerial and leadership roles. I hopped on a plane bound for Barcelona, my spiritual home, and the start of a year-long sabbatical. I’ve never looked back.
But as I’ve been working on the origins of my own brand story, I’ve found myself thinking more and more about those 8 years in the trenches as a CEO. The successes. The mistakes I made. And the lessons I learnt along the way.