Today I thought I’d explain my business model and how I make money. The received wisdom in my industry is that business consultants and coaches should deliver their services online, and eschew a one to one model. But I don’t do this.
Every day I see adverts encouraging people to start or take their business online, when this is not the right model for their business, budget or skill-set. That’s why I thought it would be helpful to explain why and how I’ve developed my own business in a way that’s right for me, my budget and my skill-set.
It’s back! My monthly peep behind the scenes of my business: where I share business insights from a more personal perspective, and explain how I go about growing my own business.
Here on the West Sussex coast, we’ve had some glorious Autumn days, and if I’m not walking on the beach, you’ll often find me at my favourite café, Ginger and Dobbs. I don’t know about you. But I’ve been struggling to accept the fact it’s no longer Summer, especially now the clocks have gone back and the days are shorter.
In Friday’s article, I explained the strategic thinking behind my brand makeover. You’ll have noticed that the seven factors I considered are all key elements of any good business plan.
These are also the factors that any good graphic designer will take into consideration when helping you create a new brand identity. Leaping into selecting a new colour palette and fonts, designing a new logo, or commissioning a website may sound like fun. But starting there, without thinking through your strategic intent, is a fast track to frustration, wasting money and having to go through an entire re-branding process.
In my last post, I shared some of my thinking behind my website makeover. Today I’d love to take you behind the scenes of my re-brand, and share the process I went through.
When I set up my business back in the winter of 2014, I’d thought I was going to be a solopreneur; offering monthly coaching and online training courses and occasional consultancy on the side. After years of managing large teams, I had zero interest in taking on staff and building a substantial business. But like many of my clients, as I’ve grown in to my business, I’ve become more confident about what I have to offer, where I sit in the market and the message I want to portray.
My website makeover is live! I cannot tell you how excited and relieved I am to say this. This project has been in the planning for many months as I’ve worked with a graphic designer, photographer and web developer to get the look I wanted.
As with any website project, it’s a work in progress. There are still lots of changes to make. But I’d reached that point where I wanted to get my re-brand out into the world. Over the next few weeks, I’ll be making final changes. But for now, I’d love you to enjoy exploring the abundance of resources I’ve created for you.
Without further ado, I’m delighted to walk you around the new website for Built to Succeed. Would you like a tour?
I’m hosting my first free weekly Facebook Live Show on Wednesday, 20th September at 7:00 pm GMT. To kick off the show off, I’ll be talking about my own business journey and some of the mistakes I made along the way. And more importantly how you can avoid these.
Then I’ll throw the floor open to you. I want to hear your questions. What would you like answered? Can’t make it but have a burning question? Either ask me in the comments box below, or message me via my Facebook page. I’ll pick a selection for the evening.