I love the New Year: a fresh slate, a blank page and an opportunity to spend time over the Twixmas break setting resolutions to do things differently during the year ahead.
New Year is also the perfect time for reflection. The Spanish philosopher George Santayana said: “those who cannot remember the past are condemned to repeat it.” So it stands to reason that if we want 2018 to be different to 2017, it pays to review the past year, to understand what happened, why it happened and how it can be improved.
I recently started following Elizabeth Cronise-McLaughlin, a former attorney turned leadership coach who runs daily Facebook Lives on her profile as part of the Resistance movement. Earlier this week she shared a list of her activities in 2017.
Elizabeth’s accomplishments blew me away.
During 2017, Elizabeth taped roughly 188 #ResistanceLive broadcasts, gained 40,681 friends and followers (up from 1100 or so at the time of the 2016 US election) and had her posts on Facebook liked 2,294,901 times. She trained and coached around 120 high-profile officers at a publicly-traded investment bank, built a community of 48 female activist leaders leadership and certified 25 new coaches in her Gaia Project for Women’s Leadership methodology.
And that’s just for starters!
One of my very favourite business activities is my annual business review, which I like to do in November, in good time for the New Year. This year I decided to do things a little differently.
The process I’ve been using since my days as a CEO didn’t vary. But this time, instead of working on my annual business review from home, I took myself away to the Kings Arms Hotel, a relaxed coastal retreat, perfect for exploring the stunning Dorset coastline. And holed up there for three days.
Today I thought I’d explain my business model and how I make money. The received wisdom in my industry is that business consultants and coaches should deliver their services online, and eschew a one to one model. But I don’t do this.
Every day I see adverts encouraging people to start or take their business online, when this is not the right model for their business, budget or skill-set. That’s why I thought it would be helpful to explain why and how I’ve developed my own business in a way that’s right for me, my budget and my skill-set.
It’s back! My monthly peep behind the scenes of my business: where I share business insights from a more personal perspective, and explain how I go about growing my own business.
Here on the West Sussex coast, we’ve had some glorious Autumn days, and if I’m not walking on the beach, you’ll often find me at my favourite café, Ginger and Dobbs. I don’t know about you. But I’ve been struggling to accept the fact it’s no longer Summer, especially now the clocks have gone back and the days are shorter.
In Friday’s article, I explained the strategic thinking behind my brand makeover. You’ll have noticed that the seven factors I considered are all key elements of any good business plan.
These are also the factors that any good graphic designer will take into consideration when helping you create a new brand identity. Leaping into selecting a new colour palette and fonts, designing a new logo, or commissioning a website may sound like fun. But starting there, without thinking through your strategic intent, is a fast track to frustration, wasting money and having to go through an entire re-branding process.