September is one of my absolute favourite months as we usually get warm, sunny days here in London, perfect for exploring new farmers’ markets like the one that’s opened in Hampstead Village. I love cooking with the glut of late summer fruit and vegetables we get – pumpkin, courgettes, apples, blackberries and damsons. And it’s the perfect time to make sloe gin, a favourite Christmas tipple.
We finally had a heatwave so I took myself off to the Sussex coast, and worked there for a few days. Mornings in my favourite café, The Perch On Lancing Beach. Their Eton Mess cake is to die for! And afternoons on the beach reading a book. I’d love to tell you that these were business books, but I’ve just discovered the Stella Rimington spy novels which are a gripping read. Sometimes you just have to make self-care a priority, the topic of a recent guest article by my friend and self-care expert Mel Noakes.
The Cat’s Out The Bag!
One of my former clients, Paul Sullivan, was selected to go on The Apprentice which will air on Thursday evenings through to Christmas. This was a huge achievement as Paul went through a rigorous selection process, during which thousands of applications were whittled down to 16 contestants who battle it out for £250,000 in prize money and a partnership with Sir Alan Sugar.
==> You can take a sneak peek at Paul’s audition interview HERE.
==> And check out my article about what drives entrepreneurs to apply for a show like The Apprentice HEREhttp://denysewhillier.com/paul-sullivan-the-apprentice.
I’m Changing Things Up!
I’ve long been thinking about the different ways that I can collaborate with trusted business colleagues. I’ve been having huge fun testing this out with Mel Noakes who wrote a fabulous guest article for my website titled, Why Self-Care Should Be Your #1 Business Priority. She took over my Instagram account for the weekend, and posted a series of essential self-care tips. Meanwhile I went shopping on Marylebone High Street to check out my favourite brands. It’s called market research!
On Tuesday, 11th October at 7pm BST, Mel and I will be co-hosting a Q&A session over on Zoom where we’ll be sharing out stories about how we dealt with business burnout in our former corporate careers. (Mel was the Head of Digital Experience for Sony and I was the CEO of a well-known charity). We’ll then be sharing our top tips for preventing burnout as business owners. And then we’ll be opening it up for Q&A. We’d LOVE for you to join us.
==> The link to register for our Q&A call on Why Self-care Is Your #1 Business Priority is HERE.
Meanwhile check out Mel’s free Facebook group, Luminous Women, where she has the most beautiful self-care starter guide waiting inside for you.
I’ve a series of brilliant guest contributors lined up over the coming weeks about which I’ll keep you posted. Later this month, PR supremo Charlotte Nichols of Hugo & Harvey will be explaining when is the right time to add PR to your marketing mix. And etiquette expert at Polished Professionals, Hilary Robinson, will be explaining how to make the most of the events you’ll be going to in the run up to Christmas.
Get More Customers
The number one challenge we face as business owners is how to grow our customer base. Throughout the month of October, I’m sharing 31 ways in which you can get more customers, the majority of which are free. Although of course they do take your time.
I use these exact same strategies to build my own customer base, and this is how I filled my sales pipeline up in July and August to make sure that business was not slow after a traditionally quiet time.
==> Join me over in my free Business Champions Facebook group to get access to my 31 top tips for getting more customers.
The collaboration with Mel Noakes was a real highlight, and I’m really excited about our Q&A session next week.
==> A reminder that the link to join us is HERE.
The other reason that I love September is my favourite magazine, Red, hosts an annual This Is A Smart Woman week. Last year, I sat down to lunch with PR guru, Jenny Halpern, and discussed what makes an Olympic champion with Victoria Pendleton. This year, I had the great fortune to have lunch with one of my business heroines, Chrissy Rucker, founder of The White Company. I wrote an article about my key business takeaways which you can find here if you missed it.
I also went to a networking event for female entrepreneurs at City Hall, home to the Mayor For London. The South Bank is one of my favourite places, especially at night when the river Thames is magical. So this was a real treat, made all the more special by a stellar line up of women speakers that included the CEO of Hurst magazines, Anna Jones.
I was asked to share my smart women in a video for Twitter.
This Month I’m Loving
I’m often asked who in the business world I follow. I’m interested in great brands: how they started as a tiny seed of an idea. And how the founder set about nurturing that seed into a large company. That’s why I was so delighted to meet Chrissy Rucker, and was inspired to write 7 Business Lessons From The White Company. What’s not to love about The White Company? Beautiful, high quality products sold at affordable prices, and made for real women. It’s the presentation and packaging that demonstrates the care and attention to detail that goes into each product.
Another favourite brand is Anthropologie where I can let my love of colour run riot. When it comes to understanding their target market, Anthropologie is in a class of its own. Later this month, I’ll be writing an article about the secret to Anthropologie’s success. Meanwhile I’m having fun using this super cute Happiness Planner that I bought on Saturday.
You probably know that I’m a total bookworm and an adventure traveller. Daunts Books is one of my happy places. I could while away endless hours there, as I did at the Marylebone High Street branch on Saturday compiling my ‘Christmas list.’ Amazon has its place, but to my mind, there’s nothing better than an old fashioned bookshop. Especially when it comes with the history of Daunt Books. Founded in 1990 by James Daunt, the bookshop is set in beautiful Edwardian premises at 83 Marylebone High Street in a London shop originally built for the antiquarian booksellers, Francis Edwards, in 1910.
At the heart of the shop is a long, galleried main room which has as its focus a stunning arched window partly glazed with stained glass. The intention then, as now, was to arrange books by country, whatever the nature of the book – fiction or non-fiction, biography, history, guide or novel – and in so doing create wonderful browsing both for the traveller and the general reader. If you like to support independent shops, check out the website which has an online ordering service too.
I’m going to be:
- Sharing 31 ways to get more customers over in my free Facebook group, Business Champions.
- Hosting a Q&A call with self-care expert Mel Noakes on our top strategies for preventing entrepreneur burnout. It’s on Tuesday, 11th October at 7pm. The link to join us is HERE.
- Making progress on ‘that book’ and my You Tube channel.
- Participating in the free Chopra Centre 21-day meditation challenge titled ‘Creating Peace Form The Inside Out.’ Meditation, along with yoga, is one of my favourite ways of preventing burnout. And these free challenges are excellent.
Join The Conversation
Question: What are your plans for October? What one thing will you focus on to move your business forward in this last quarter of the year?
Explore These Additional Resources
Did you miss?
- Why Self-care Is Your #1 Business Priority
- How To Overcome Entrepreneur Burnout
- 7 Business Lessons From The White Company
Work With Me
I’m Denyse Whillier, a London based business coach and consultant. I guide entrepreneurs from across the globe to achieve profitable, scaleable growth and create businesses that are Built To Succeed™. Built To Succeed™ is my proven success system, developed during my 8 years in the trenches as a CEO, 25 years’ experience at senior leadership and managerial level and training at Cranfield School of Management, the UK’s leading business school. It’s this background that sets me apart and helps my clients to get BIG results.
I’d love to start a conversation. Simply use this link to arrange an informal Skype coffee chat. There’s no hard sell. Just solid advice and a straightforward, honest assessment of whether 1:1 business coaching (or business consultancy) would be a good fit for your business, the results you can expect and how to get started.
To get a copy of my free e-book, ‘How To Take Control Of Your Business … And Get Off The Financial Roller Coaster,’ click HERE.
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