From 17 to 19 April, 3,000 delegates will convene at Social Media Marketing World, the largest conference of its kind, with an all-star line-up of expert speakers. I’m super excited to be co-hosting a series of Blabs together with Michael Cuschieri who’s attending the conference for the second year in a row. Michael is Director of MC Square Marketing, a London based marketing agency specialising in social media management and a former Head of International Marketing for M&S.
The conference is the jewel in the crown for the world’s largest social media marketing resource, Social Media Examiner. Social Media Examiner has built this reputation by producing articles, webinars, a daily 10-minute show covering every aspect of social media as well as a weekly Blab. It’s an invaluable resource for marketers and business owners, packed with insights and advice on how to make their social marketing efforts more effective.
To celebrate the conference, I thought I’d share 7 of my favourite articles from Social Media Examiner.1. 23 Tools and Tips for Social Media Marketers
23 Tools and Tips for Social Media Marketers covers 23 social media tools that you can use to enhance your basic social strategies. This article is a must-read for business owners who are already using social media and want to go deeper into the capabilities of the different platform and increase their ROI.
2. Time Saving Social Media Tools
Who doesn’t want to save time right? Running an effective social media strategy is resource intensive but 4 Ways To Save Time With Social Media Marketing Tools contains some excellent resources. I love Coschedule for syndicating my blog posts.
3. Top 10 Social Media Blogs: The 2016 Social Media Examiner Winners
Social Media Examiner’s site is a great place to discover other blogs and valuable resources. The results of Social Media Examiner’s seventh annual social media blog contest were published recently and featured the top 10 of the 300 nominations received. These included:
I particularly like Rebekah Radice and Ian Cleary’s RazorSocial blogs. I was surprised that previous winner Kim Garst didn’t make the list. Her blog is an excellent resource, and I highly recommend you follow it.
4. How To Improve Your Facebook Posts
As the world’s largest social network, Facebook is essential to any marketing strategy. 6 Tips to Improve Your Facebook Posts explains how you can get additional reach with your target audience. It’s worth noting that many of the tips provided will not only enhance user experience on social networks but can also strengthen search engine optimization (SEO) efforts as well, such as use of keywords, hashtags, the modification of meta description displayed in posts, etc.
5. Instagram Marketing: Your Complete Guide to Instagram Success
Now owned by Facebook and integrated with the social media giant’s advertising platform, the advice in this Complete Guide to Instagram Success will help you to understand the potential of the platform, how best to integrate it into your overall social marketing strategy and how to be successful. Topics covered include:
- How to build a brand community on Instagram
- How to network with Instagram Direct
- How to use hashtags to expand your reach
- How to craft posts that drive sales and web traffic
- How to run a contest
6. How To Use Twitter Analytics To Improve Engagement
The recent changes to Twitter mean it’s another social media platform we should take seriously. How To Use Twitter Analytics To Improve Your Engagement explains how you can use data in Twitter Analytics reports to help you to identify the content that best resonates with your audience, so you can build a more active following.
7. How To Maximise Your Content Exposure On LinkedIn
I have to confess that LinkedIn is my least favourite platform. Thankfully How To Maximise Your Content Exposure On LinkedIn does a great job of explaining how to take advantage of all of LinkedIn’s content marketing features and what types of content work best on LinkedIn. It shows you how, with a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue.
If you’ve articles you love from Social Media Examiner, please share them in the comments box below. They have a vast library and I’ve only scratched the surface of their content myself.
Join Michael Cuschieri and I live on Blab
Tuesday, 19th August at 12.30pm PST/ 3.30pm EST/ 8.30pm GMT
Thursday, 21st April at 10am PST/ 1pm EST/ 6pm GMT
Simply click on the link to subscribe to our Blabs and join us live. If you can’t make it live, register anyway as you’ll automatically receive a recording.
Join the Conversation
Question: Which social media platform do you find most effective for your marketing strategy? I love to hear your views, so please let me know in the comments box below.
Explore Additional Resources
If you enjoyed this post, then you may also like:
- Marketing Simplified
- Your Net Worth Is In Your Network
- A Personal Reflection On Michael Hyatt’s New Book, Living Forward
Prior to becoming a business consultant and coach, I have 25 years’ experience in business, including 8 years as a former CEO. This experience is backed up by training at Cranfield School of Management, the UK’s leading business school. With experience in business planning, financial management, risk management, building strategic partnerships, product development, marketing (including PR) plus leading and developing staff teams of up to 150 people, there’s very little I haven’t had to deal with or experienced.
You can find out more about working with me HERE. Or alternatively email me on email@example.com to arrange an informal chat over coffee. There’s no hard sell. Just solid advice and a straightforward, honest assessment of whether 1:1 business coaching or business consultancy would be a good fit for your business, the results you can expect and how to get started.
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